3/3/2010
Concerning the big projects and works for the development of the communication routes (tunnels, roads, etc.) in the Czech and Slovakian territories, two areas that are recently experiencing a significant ferment, Subterra has created a Web Portal to manage communication and marketing for all its areas of intervention and in-house departments with the purpose of showing, promoting and highlighting its own projects and skills. The role played in Subterra by Sona Pokorna, who’s in charge of public relations, is mainly that of a WebMaster responsible for the contents and the image of the portal since its On Line debut occurred in the late 2008, up to today.
The work carried out so far, www.subterra.cz (by NILOBIT Cz of the IBC Group) has helped to promote throughout Czech republic the forthcoming projects and urban planning in the country, thus allowing the citizens themselves to participate in the definition of the new town planning scheme for the development and growth.
Sona Pokorna states: “since the construction of our new web portal we’ve set at zero the costs related to the management of the web pages, because by the use of simple tools of self-updating contents we are now fully autonomous and can therefore publish new articles and have a renewed portal every day full of fresh news in a new graphic look. The structure of the portal has been studied in a very detailed manner and there has been no need for us to modify anything for three years now. The portal is always super modern and as far as regards the information published we are totally in keeping with the reality of the territory we work in”.
from: Progetto Repubblica Ceca (Febbruary 2010)
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